Lekakis, Eleftheria J (2017) Culture jamming and brandalism for the environment: the logic of appropriation. Popular Communication, 15 (4). pp. 311-327. ISSN 1540-5702

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Abstract

This article explores creative activism for environmentalism through an examination of culture jamming. Specifically, it looks to the action of the Brandalism project during COP21. This was the replacement of bus stop advertising with original artworks. This form of creative activism is unique in that it addresses the advertising industry as a key battlefield over cultural meaning and environmental sustainability. Through its use of the logic of appropriation inherent in culture jamming, this case challenges critiques about the incorporation of culture jamming within consumer culture. This work theorizes the case through the new politics of consumption, political consumerism, and culture jamming. It argues for the logic of appropriation, before it introduces the case study and explores the visual narratives of environmentalism: corporate greed, inadequate politicians, consumer saturation, Earth in mourning, and public commitment to the environment. Finally, it evaluates the contribution of Brandalism as a form of creative activism for environmentalism.

Item Type:	Article
Keywords:	activism, consumer culture, environment, visual culture, social change
Schools and Departments:	School of Media, Film and Music > Media and Film
Subjects:	H Social Sciences > HM Sociology H Social Sciences > HM Sociology > HM0831 Social change H Social Sciences > HM Sociology > HM0831 Social change > HM0836 Causes
Depositing User:	Eleftheria Lekakis
Date Deposited:	07 Mar 2017 11:37
Last Modified:	25 Oct 2017 09:37
URI:	http://srodev.sussex.ac.uk/id/eprint/67019

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