Hyperlocal media and the news marketplace

Townend, Judith (2015) Hyperlocal media and the news marketplace. In: Barnett, Steven and Townend, Judith (eds.) Media power and plurality: from hyperlocal to high-level policy. Palgrave global media policy and business . Palgrave Macmillan, London, pp. 83-98. ISBN 9781349506644 (Accepted)

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This chapter explores longstanding tensions between the private and public media sectors in the UK, focusing on new entrants to the ‘market’ or media landscape: hyperlocal and community websites and groups. Drawing on empirical evidence gathered by a collaborative research project and a range of policy and academic texts, it explores the benefits and drawbacks of a number of possible policy options for invigorating and sustaining local media, including methods of public subsidy, the development of charitably funded media, and the development of inter-organizational partnerships. It also considers a broader theoretical question about the assumptions of the ‘marketplace’ model used to develop pluralism-friendly policy: to what extent does this metaphoric terminology hinder the protection of media plurality and diversity of voices and editorial content?

Item Type: Book Section
Keywords: media plurality, media ownership, hyperlocal, charitable journalism
Schools and Departments: School of Law, Politics and Sociology > Law
Subjects: K Law
P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
Depositing User: Judith Townend
Date Deposited: 03 May 2017 09:28
Last Modified: 03 May 2017 09:28
URI: http://srodev.sussex.ac.uk/id/eprint/67616

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