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Internal communication: key steps in evaluating and improving performance
journal contribution
posted on 2023-06-09, 06:38 authored by Dennis TourishDennis Tourish, Colin HargieArgues for the importance of developing strategies for the management of communication between managers and staff. Examines the benefits which this produces and looks closely at the term “communication strategy”. Proposes a clear definition of communication strategy as a means of clarifying current management practice, and outlines key steps in transforming this definition into operational policies.
History
Publication status
- Published
Journal
Corporate Communications: An International JournalISSN
1356-3289Publisher
EmeraldExternal DOI
Issue
3Volume
1Page range
11-16Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2017-06-13Usage metrics
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