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An integrated communication strategy for health service managers
journal contribution
posted on 2023-06-09, 06:40 authored by Pauline Irving, Dennis TourishDennis TourishHighlights the importance of communication as a management activity. In particular, examines ways in which internal and external communication strategies can be integrated. To this end, proposes a communication strategy sequence which provides a robust methodology for gathering data and informing decision making regarding communication needs. Details the four key steps in the sequence and provides examples from work done in Northern Ireland. Discusses the principles and practices of data collection and emphasizes the importance of securing the commitment of senior managers. Examines the costs and benefits of introducing comprehensive communication programmes and points out organizational advantages.
History
Publication status
- Published
Journal
Journal of Management in MedicineISSN
0268-9235Publisher
EmeraldExternal DOI
Issue
6Volume
8Page range
53-57Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2017-06-13Usage metrics
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