Liu, Chiling, Keeling, Debbie Isobel and Hogg, Margaret (2016) Strategy narratives and wellbeing challenges: the role of everyday self-presentation. Journal of Business Research, 68 (1). pp. 234-243. ISSN 0148-2963
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Abstract
How do consumers manage their everyday self-presentation to attain a sense of wellbeing? Through the lens of consumption, this study contributes to understanding the link between self and everyday interactions by identifying and developing a typology of wellbeing challenges and how these are managed in a variety of social contexts. Fifteen phenomenological interviews revealed a series of strategy narratives through which individuals pursue wellbeing within their web of social encounters. These strategy narratives combine in a series of pathways that range from harmonious (e.g., enhancement) to incongruous (e.g., concealment) in individuals' efforts to manage challenges to personal wellbeing. Constructing a typology from these pathways, the research findings pose both opportunities and challenges for social marketers to promote consumers' positive experiences in the marketplace.
Item Type: | Article |
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Schools and Departments: | School of Business, Management and Economics > Business and Management |
Subjects: | H Social Sciences > H Social Sciences (General) Q Science > QZ Psychology |
Depositing User: | Debbie Keeling |
Date Deposited: | 16 Jun 2017 09:35 |
Last Modified: | 16 Jun 2017 09:43 |
URI: | http://srodev.sussex.ac.uk/id/eprint/68658 |
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