The positive effect of negative information: a sleeper effect perspective

Foos, Adrienne, Keeling, Kathleen and Keeling, Debbie (2014) The positive effect of negative information: a sleeper effect perspective. Published in: Conference proceedings of the Society for Consumer Psychology annual winter conference; Miami, USA; 7-8 March 2014. 304-308. Society for Consumer Psychology

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Recently, there is a renewed interest in the notion of “the positive effect of negative information” (Ein-Gar et al. 2012). Though intuition suggests negative information should reduce favorability of a persuasive message, this research proposes that this is not necessarily the case, and in fact the addition of negative information to a positive message has the potential to enhance persuasion. This hypothesis is based on a re-examination of the sleeper effect.

Item Type: Conference Proceedings
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: Q Science > QZ Psychology
Related URLs:
Depositing User: Debbie Keeling
Date Deposited: 28 Jun 2017 09:12
Last Modified: 28 Jun 2017 09:12

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