Consumer perceptions of interactive service robots: a value-dominant logic perspective

Barnett, Willy, Foos, Adrienne, Gruber, Thorsten, Keeling, Debbie, Keeling, Kathleen and Nasr, Linda (2014) Consumer perceptions of interactive service robots: a value-dominant logic perspective. Published in: Conference proceedings of the 23rd IEEE International Symposium on Robot and Human Interactive Communication; Edinburgh, Scotland, UK; 25-29 August 2014. 1134-1139. Institute of Electrical and Electronics Engineers ISSN 1944-9445 ISBN 9781479967636

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We propose a “Value-Dominant Logic” approach to complement HRI research by integrating two well-known user-centric methodologies from the field of marketing. From the results of laddering interviews accompanied by a visual projective technique we show that consumer value perceptions of robots in a retail service environment are of a paradoxical nature where behavioral and social norms are expected of the robot, yet not for the user. Our consumer oriented value-based approach can contribute to the field of HRI by providing a complementary means of user-centered design/ methodology/requirements gathering and additional multidisciplinary collaborations.

Item Type: Conference Proceedings
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: Q Science > QZ Psychology
T Technology > T Technology (General)
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Depositing User: Debbie Keeling
Date Deposited: 28 Jun 2017 09:59
Last Modified: 28 Jun 2017 09:59

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