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[Blog] Social media and successful retail operations in the hyper-customisation era
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posted on 2023-06-09, 07:35 authored by Usha Ramanathan, Nachiappan SubramanianNachiappan Subramanian, Guy ParrotIt's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott
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LSE Business ReviewPublisher
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- Business and Management Publications
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2017-08-09Usage metrics
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