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Innovation heroes: understanding customers as a valuable innovation resource
book
posted on 2023-06-09, 11:44 authored by Fiona Schweitzer, Joseph TiddThis book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
History
Publication status
- Published
File Version
- Published version
Publisher
World ScientificExternal DOI
Volume
31Pages
234.0Place of publication
LondonISBN
9781786345363Series
Series on Technology ManagementDepartment affiliated with
- SPRU - Science Policy Research Unit Publications
Research groups affiliated with
- Intrapreneurship Hub Publications
Full text available
- No
Peer reviewed?
- No
Legacy Posted Date
2018-01-23First Compliant Deposit (FCD) Date
2018-01-23Usage metrics
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