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Innovation heroes: understanding customers as a valuable innovation resource

book
posted on 2023-06-09, 11:44 authored by Fiona Schweitzer, Joseph Tidd
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

History

Publication status

  • Published

File Version

  • Published version

Publisher

World Scientific

Volume

31

Pages

234.0

Place of publication

London

ISBN

9781786345363

Series

Series on Technology Management

Department affiliated with

  • SPRU - Science Policy Research Unit Publications

Research groups affiliated with

  • Intrapreneurship Hub Publications

Full text available

  • No

Peer reviewed?

  • No

Legacy Posted Date

2018-01-23

First Compliant Deposit (FCD) Date

2018-01-23

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