Spinning on a cleaner cycle: how media management became 'respectable' under the UK's coalition government

Gaber, Ivor and McCrory, Sam (2015) Spinning on a cleaner cycle: how media management became 'respectable' under the UK's coalition government. Journal of Applied Journalism and Media Studies, 4 (2). 205 -222. ISSN 2001-0818

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The issue of media management or ‘spin’ came to dominate Tony Blair’s time in office; so much so that even his own Press Secretary, Alastair Campbell, came to concede that they had over-used it. When David Cameron came to power, although he has acknowledged that he learnt many political lessons from Tony Blair, he was keen to ensure that his Government did not make the same mistakes in terms of the over-use of spin. In this article, based on interviews with key players, a comparison is made between the way the two prime ministers, and in particular their press secretaries, managed their media relations in their first years in office. This article, written by two political journalists who witnessed the first years of Blair and Cameron at first hand, characterises the Blair media regime as practising ‘spin heavy’ and the Cameron regime, under Andy Coulson, as practising ‘spin lite’. It concludes, that both in terms of relations with the media, and how that relationship played out vis a vis coverage, ‘spin lite’ was a more successful formulation.

Item Type: Article
Keywords: Spin, spin doctors, political correspondents, prime minister, press secretary, Tony Blair, Alastair Campbell, David Cameron, Andy Coulson
Schools and Departments: School of Media, Film and Music > Media and Film
Subjects: H Social Sciences
J Political Science
Related URLs:
Depositing User: Ivor Gaber
Date Deposited: 04 Apr 2018 13:56
Last Modified: 04 Apr 2018 13:57
URI: http://srodev.sussex.ac.uk/id/eprint/74743

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