s41598-018-26164-3.pdf (2.61 MB)
Sour promotes risk-taking: an investigation into the effect of taste on risk-taking behaviour in humans
journal contribution
posted on 2023-06-09, 13:17 authored by Chi Thanh ViChi Thanh Vi, Marianna ObristTaking risks is part of everyday life. Some people actively pursue risky activities (e.g., jumping out of a plane), while others avoid any risk (e.g., people with anxiety disorders). Paradoxically, risk-taking is a primitive behaviour that may lead to a happier life by offering a sense of excitement through self-actualization. Here, we demonstrate for the first time that sour - amongst the five basic tastes (sweet, bitter, sour, salty, and umami) - promotes risk-taking. Based on a series of three experiments, we show that sour has the potential to modulate risk-taking behaviour across two countries (UK and Vietnam), across individual differences in risk-taking personality and styles of thinking (analytic versus intuitive). Modulating risk-taking can improve everyday life for a wide range of people.
Funding
SenseX - Sensory Experiences for Interactive Technologies; G1589; EUROPEAN UNION; H2020-ERC-2014-STG-638605
History
Publication status
- Published
File Version
- Published version
Journal
Scientific ReportsISSN
2045-2322Publisher
Nature Publishing GroupExternal DOI
Issue
7987Volume
8Department affiliated with
- Informatics Publications
Research groups affiliated with
- Creative Technology Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-05-15First Open Access (FOA) Date
2018-06-13First Compliant Deposit (FCD) Date
2018-05-14Usage metrics
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