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Modelling in Consumer Psychology Keeling 2018-01-31.pdf (889.89 kB)

Contemporary approaches to modelling the consumer

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posted on 2023-06-09, 13:43 authored by Debbie KeelingDebbie Keeling
Modelling is an exciting area of consumer psychology, with application to many problems and contexts. We have covered the founding principles and objectives of the modelling process, which have remained largely unchanged over the course of time. What has changed are the constant innovations in methodologies (especially analyses) and software development that keep pushing the boundaries of modelling. These developments have given rise to some interesting opportunities to work in multidisciplinary teams (especially around exploiting big data in a meaningful way) and to the opening up of new and innovative areas of research in understanding the consumer.

History

Publication status

  • Published

File Version

  • Accepted version

Publisher

Routledge

Pages

414.0

Book title

Quantitative research methods in consumer psychology: contemporary and data driven approaches

Place of publication

New York

ISBN

9781138182721

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Editors

Paul Hackett

Legacy Posted Date

2018-06-13

First Open Access (FOA) Date

2020-06-11

First Compliant Deposit (FCD) Date

2018-06-12

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