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The demographics of decarbonizing transport: the influence of gender, education, occupation, age, and household size on electric mobility preferences in the Nordic region

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posted on 2023-06-09, 13:52 authored by Benjamin SovacoolBenjamin Sovacool, Johannes Kester, Lance Noel, Gerardo Zarazua de Rubens
Many researchers, policymakers and other stakeholders have explored and supported efforts to transition towards more sustainable forms of low-carbon mobility. Often, discussion will flow from a narrow view of consumer perceptions surrounding passenger vehicles—presuming that they act in rationalist, instrumental, and predictable patterns. In this paper, we hold that a better understanding of the social and demographic perceptions of electric vehicles (compared to other forms of mobility, including conventional cars) is needed. We provide a comparative and mixed methods assessment of the demographics of electric mobility and stated preferences for electric vehicles, drawing primarily on a survey distributed to more than 5,000 respondents across Denmark, Finland, Iceland, Norway and Sweden. We examine how gender influences preferences; how experience in the form of education and occupation shape preferences; and how aging and household size impact preferences. In doing so we hope to reveal the more complex social dynamics behind how potential adopters consider and calculate various aspects of conventional mobility, electric mobility, and vehicle-to-grid systems. In particular, our results suggest that predominantly men, those with higher levels of education in full time employment, especially with occupations in civil society or academia, and below middle age (30 to 45), are the most likely to buy them. However, our analysis also reveals other market segments where electric vehicles may take root, e.g. among higher income females and retirees/pensioners. Moreover, few respondents were orientated towards V2G, independent of their demographic attributes. Our empirical results can inform ongoing discussions about energy and transport policy, the drivers of environmental change, and deliberations over sustainability transitions.

History

Publication status

  • Published

File Version

  • Published version

Journal

Global Environmental Change

ISSN

0959-3780

Publisher

Elsevier

Volume

52

Page range

86-100

Department affiliated with

  • SPRU - Science Policy Research Unit Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2018-06-21

First Open Access (FOA) Date

2018-10-11

First Compliant Deposit (FCD) Date

2018-06-21

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