Vinyl EJM 12-2016-0828.R2.pdf (454.06 kB)
As the record spins: materialising connections
journal contribution
posted on 2023-06-09, 14:05 authored by Karen V Fernandez, Michael BeverlandMichael BeverlandPurpose – The purpose of this paper is to examine how the material nature of legacy technology makes its users passionately prefer it over its digital alternatives. Design/methodology/approach – This ethnographic study uses data from 26 in-depth interviews with vinyl collectors, augmented with longitudinal participant–observation of vinyl collecting and music store events. Findings – The findings reveal how the physicality of vinyl facilitates the passionate relationships (with music, the vinyl as performative object and other people) that make vinyl so significant in vinyl users’ lives. Research limitations/implications – As this study examines a single research context (vinyl) from the perspective of participants from three developed, Anglophone nations, its key theoretical contributions should be examined in other technological contexts and other cultures. Practical implications – The findings imply that miniturisation and automation have lower limits for some products, material attributes should be added to digitised products and that legacy technology products could be usually be reframed as tools of authentic self-expression. Originality/value – This study explains what can happen beyond the top of the “S” curve in the Technology Acceptance Model, furthering our understanding of consumers’ reactions to the proliferation of digital technology in their lives.
History
Publication status
- Published
File Version
- Accepted version
Journal
European Journal of MarketingISSN
0309-0566Publisher
EmeraldExternal DOI
Department affiliated with
- Strategy and Marketing Publications
Research groups affiliated with
- Marketing Innovation Research Group Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-07-06First Open Access (FOA) Date
2018-10-09First Compliant Deposit (FCD) Date
2018-07-06Usage metrics
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