Visualising the game frame_26.05.2018.pdf (250.36 kB)
Visualising the game frame: constructing political competition through television images in referendum coverage
The strategic game frame, which is a media construction of political events as strategic competition between opponents, has so far been operationalized and measured primarily through verbal indicators. This study extends the operationalization of the frame to television visuals. The article argues that visuals are just as powerful as words in conveying the game frame; however, this can go unnoticed and thus unchallenged, if we focus on analyzing verbal content alone. Visuals should thus be problematized and systematically embedded in empirical studies of the game frame. This qualitative analysis shows how this can be done and, specifically, identifies elements of mise-en-scène, such as setting, actors, camera movement and props, which can constitute empirical indicators for the strategic game frame in television texts. The article uses data from the coverage of a recent referendum in Scotland to illustrate these indicators in use with examples.
Funding
Television framing of the 2014 Scottish independence referendum; ESRC; ES/L010062/1
History
Publication status
- Published
File Version
- Accepted version
Journal
Visual CommunicationISSN
1470-3572Publisher
SAGE PublicationsExternal DOI
Issue
4Volume
19Page range
483-505Department affiliated with
- Media and Film Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-08-14First Open Access (FOA) Date
2018-08-14First Compliant Deposit (FCD) Date
2018-08-13Usage metrics
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