Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach

Nguyen, Huy, Ngo, Liem, Cadeaux, Jack and Luu, Ngoc (2014) Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach. In: 2014 Australia and New Zealand Marketing Academy Conference, 1-3 December 2014, Brisbane, Australia.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Xuan Nguyen
Date Deposited: 04 Oct 2018 14:44
Last Modified: 04 Oct 2018 14:44
URI: http://srodev.sussex.ac.uk/id/eprint/79149
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