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Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach

presentation
posted on 2023-06-09, 15:18 authored by Xuan NguyenXuan Nguyen, Liem Ngo, Jack Cadeaux, Ngoc LuuNgoc Luu
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History

Publication status

  • Published

Presentation Type

  • paper

Event name

2014 Australia and New Zealand Marketing Academy Conference

Event location

Brisbane, Australia

Event type

conference

Event date

1-3 December 2014

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2018-10-04

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