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Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach
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posted on 2023-06-09, 15:18 authored by Xuan NguyenXuan Nguyen, Liem Ngo, Jack Cadeaux, Ngoc LuuNgoc LuuNo description supplied
History
Publication status
- Published
Presentation Type
- paper
Event name
2014 Australia and New Zealand Marketing Academy ConferenceEvent location
Brisbane, AustraliaEvent type
conferenceEvent date
1-3 December 2014Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2018-10-04Usage metrics
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