Manuscript Customer supplier relationship management 2018-10-01 Uncorrected Version.pdf (533.54 kB)
Customer-supplier relationships in high technology markets 3.0
journal contribution
posted on 2023-06-09, 16:08 authored by Ko de Ruyter, Debbie KeelingDebbie Keeling, David CoxThis position paper on customer-supplier relationships in high technology markets revisits a paper by de Ruyter, Moorman, and Lemmink's (2001) that was published in Industrial Marketing Management nearly two decades ago. Based on the future research implications put forward by de Ruyter et al. (2001), the current article discusses highlights of conceptual and empirical advances in research on programmatic customer-supplier relationships that have been made. As an overview of the state-of-the-art of customer-supplier relationship management, an empirical case is offered to illustrate current applications of Big Data with respect to behavioural engagement. The case demonstrates how this translates into value in the context of a partner programme of a high technology company. In conclusion, a number of opportunities for future research on customer-supplier relationship management are offered.
History
Publication status
- Published
File Version
- Accepted version
Journal
Industrial Marketing ManagementISSN
0019-8501Publisher
ElsevierExternal DOI
Volume
79Page range
94-101Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-12-03First Open Access (FOA) Date
2020-11-30First Compliant Deposit (FCD) Date
2018-11-30Usage metrics
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