Attached standard file_.PDF (648.62 kB)
Internal market orientation as a value creation mechanism
journal contribution
posted on 2023-06-09, 16:32 authored by Achilleas BoukisPurpose This conceptual paper aspires to re-examine the nature, aim and scope of Internal Market Orientation (IMO) and introduce it as a value creation mechanism for the firm’s internal market. A service-dominant logic (SDL)-based perspective of the IMO notion is advanced and the key steps and phases for value creation in the internal market are outlined. Design/methodology/approach This conceptual paper bridges the IM discourse with the service-dominant logic literature and the latter’s implications for internal marketing theory and practice are discussed. Findings Drawing on the premises of the service-dominant logic, IMO re-surfaces as an interconnected operant resource that can be enacted through performing three sets of activities central in the value creation process for internal stakeholders (i.e. value-identifying, value-generating and value-enhancing activities). These groups of relevant value-enabling activities required for IMO enactment are extensively discussed and their role in the value creation process is scrutinized. Originality/value This conceptual paper aspires to provide a managerially relevant understanding of value creation in the firm’s internal market. A SDL-driven understanding of IMO is advanced setting it as a value creation mechanism appealing to a wider range of organizations.
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of Services MarketingISSN
0887-6045Publisher
EmeraldExternal DOI
Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2019-01-16First Open Access (FOA) Date
2019-04-08First Compliant Deposit (FCD) Date
2019-01-15Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC