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- Research Centres and Groups (9)
- Marketing Innovation Research Group (9)
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Fernandez, Karen V and Beverland, Michael B (2018) As the record spins: materialising connections. European Journal of Marketing. ISSN 0309-0566
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Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2018) Governance mechanisms and total relationship value: the interaction effect of information sharing. Journal of Business and Industrial Marketing, 33 (5). pp. 717-729. ISSN 0885-8624
Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands.
Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand. (Accepted)
Luu, Ngoc and Ngo, Liem (2018) Entrepreneurial orientation and social ties in transitional economies. Long Range Planning. ISSN 0024-6301
Luu, Ngoc, Ngo, Liem and Cadeaux, Jack (2017) Value synergy and value asymmetry in relationship marketing programs. Industrial Marketing Management, 68. pp. 165-176. ISSN 0019-8501
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Storey, Chris, Kocabasoglu-Hillmer, Canan, Roden, Sinéad and de Ruyter, Ko (2018) Governing embedded partner networks: certification and partner communities in the IT sector. International Journal of Operations and Production Management. ISSN 0144-3577
Storey, Chris, Kocabasoglu-Hillmer, Canan, Roden, Sinéad and de Ruyter, Ko (2018) Governing embedded partner networks: certification and partner communities in the IT sector. International Journal of Operations and Production Management. ISSN 0144-3577
Storey, Chris and Larbig, Christine (2017) Absorbing customer knowledge: how customer involvement enables service design success. Journal of Service Research, 21 (1). pp. 101-118. ISSN 1094-6705